PHORM Labs
Brand Book / V1.0 / 2026
Born in Philadelphia. Built for research.
EST. 2026
phormlabs.com
Brand Book
Identity / Color / Type / Vials
Eleven sections. Everything you need to deploy the PHORM identity consistently — across the storefront, the lab, the vial, and the feed.
PHORM started in Philadelphia. The name is a deliberate collision — "Ph" for Philly, "Form" for the structural language of peptides themselves. Amino acid chains, folded into shape. The body's blueprint, written in molecules.
We treat that lineage seriously. The element box on the mark, the atomic-number "15," the EST. 2026 stamp — they're not graphic flourishes. They're a record of where the brand was born and what it's built around.
PHORM Labs supplies research-grade peptides and reference compounds for laboratories, scientists, and serious operators who care about provenance. Every vial ships with documentation. Every batch is traceable. Every claim is conservative.
We are not a supplement company. We are not a longevity influencer. We are a clean, compliance-forward research-compound supplier with a brand strong enough to actually trust.
A periodic-table element box housing a hand-painted "Ph" — the "ORM" runs out of the box on the same baseline. The whole thing reads as one word: phorm.
The primary lockup is your default. Use it whenever the surface and circumstance allow. The black background version carries the most authority and is preferred for the storefront, packaging, and any context where the brand needs to lead.
Clear space is non-negotiable. The minimum buffer around the lockup equals the height of the element box itself. Don't crowd the mark. Ever.
Where X equals the height of the element box. The buffer applies to all four sides — type, imagery, edges of the canvas, other logos. None of it gets closer than X.
Below 64 px the brush detail starts breaking down. For favicons and app icons, use the dedicated element-box-only mark (forthcoming asset).
One mark, four contexts. The Black & Gold primary leads everything. Reversed for cream and paper. Mono for single-color print. Miami Vice neon is reserved for special apparel drops only — never the storefront.
A short list. Most mistakes happen because someone rebuilt the mark instead of using the file.
Use the supplied logo file at full quality with adequate clear space.
Place the lockup on cream or paper backgrounds for printed collateral.
Stretch, squash, or otherwise distort the proportions of the lockup.
Rotate the mark. The lockup is always horizontal, level, and upright.
Place the gold-on-black lockup on a colored background that fights it.
Crowd the lockup. Honor the X clear-space rule on all four sides.
The primary palette is sampled directly from the artwork. Every gold value is one Phorm uses on a real vial — not "close enough" hex codes.
The Miami Vice palette is held back for limited apparel drops, special-edition merch, and event activations. Never deploy this palette on the storefront, vials, COAs, or compliance materials. Black & Gold is the brand. Miami Vice is the costume.
A three-font system. The wordmark is artwork, not a font — never re-type it. Around it, Cormorant Garamond carries display, Montserrat brings the structural authority, and Inter handles every interface and body line.
The brush "phorm" is a fixed asset. Treat it as artwork. If you ever need a textual mention of PHORM in body copy, set the word in Montserrat 800 — never attempt to recreate the brush style in CSS or a Word document.
Use Cormorant for hero copy, editorial pull-quotes, the cover lockup, and any moment that needs editorial weight. Italic for emotional cadence — straight for institutional authority.
Montserrat carries every section header, the "15" atomic number on the mark, the EST. 2026 stamp, navigation, buttons, and any moment of structural authority. Tight tracking, heavy weights, all-caps.
PHORM Labs supplies research-grade peptides and reference compounds for laboratories, scientists, and serious operators who care about provenance. Every vial ships with documentation. Every batch is traceable. Every claim is conservative.
Inter handles all body copy, product specifications, COA fine print, and any UI where readability beats personality. Default body size is 16 px / 1.55 line-height.
Confident, conservative, and clean. We don't oversell. We don't make health claims. We don't use the word "biohacking." We are the adult in the room.
"Retatrutide, 10 mg, 99.2% purity by HPLC. Lot R10-001. COA included."
"UNLOCK YOUR PRIME!! BURN FAT 24/7 WITH NEXT-GEN PEPTIDE STACK 🔥💪"
"For research and laboratory use only. Not for human consumption."
"For best results, dose 250 mcg subq twice weekly."
"Synthesized in the United States. Third-party tested. Cold-chain shipped."
"The world's most advanced peptide. Pharmaceutical grade. As seen on..."
"Born in Philadelphia. Built for research."
"Forged in the fires of the city of brotherly love by a team of elite scientists."
Every label carries the same architecture. Brand mark anchors the top. Compound name in Cormorant. Dose in Phorm Gold. Specs in a tight grid. Lot and expiration in gold. Compliance disclaimer in Compliance Red.
All Phorm Labs lots follow the format PH-{COMPOUND}{DOSE}-{SEQUENCE}. Example: PH-RET10-001 = Phorm / Retatrutide / 10 mg / Lot 001. Sequence numbers reset per compound, not globally.
For research and laboratory use only. Not for human consumption. Not a drug, food, cosmetic, or dietary supplement. Must be 21+ to purchase. Not for use in diagnosing, treating, curing, or preventing any disease.
This disclaimer must appear on every product page, every vial label, every COA, every checkout flow, and the site footer. Verbatim. No edits. No softening.
A 21+ age gate must intercept every first-visit session before any product imagery or pricing is shown. Use Compliance Red for the warning header, Phorm Gold for the confirmation CTA, and the brand black for the modal background.
Vector logo files (.svg, .ai), favicon set, social avatars, COA template, packaging dielines, and the phormlabs.com homepage mockup. All to live alongside this brand book in the Phorm working folder.